Key Takeaways from a Brand Solutions Case Study

A successful case study begins with identifying the brand’s unique challenges or goals, whether it's increasing awareness, improving customer engagement, or launching a new product. Clearly defining the problem helps set a focused direction for developing solutions.
Every impactful brand solution is rooted in thorough planning. This includes market research, audience analysis, and competitive benchmarking to craft strategies tailored to the brand’s objectives and market conditions.
The success of a solution often lies in its execution. From designing compelling visuals to creating engaging content or innovative ad campaigns, this phase demonstrates how creativity brings the strategy to life in ways that resonate with the target audience.

A key element of any case study is showcasing the results. Metrics such as increased website traffic, higher sales, better brand recall, or improved customer retention illustrate the tangible success of the solution and validate its effectiveness.
Aligning solutions with the needs and expectations of the target audience ensures higher engagement and loyalty. This approach emphasizes personalized and value-driven experiences that address customer pain points.

Revamping Talod Foods: A Fresh Identity for a New Era

Transforming Talod Foods’ Logo for Better Clarity and Brand Recognition

Old Logo Challenges:

The old logo lacked clarity, with the name “Talod Foods” not easily identifiable, leading to confusion among new consumers.
The design elements were outdated and failed to convey the brand’s core values and product identity.

New Logo Solutions:

The revamped logo offers crystal-clear readability, ensuring “Talod Foods” is instantly recognizable.
Modernized design with clean typography and vibrant colors, creating a strong and memorable brand presence that resonates with today’s audience.

From Regional Roots to a Universal Appeal: The Story Behind

“Aapne Farmaya, Hamne Banaya”

Key Points:

1.Why We Decided to Change the Tagline:

The old tagline, “તમે એક વાર ખાશો, તમે વારંવાર પૂછશો“, had a strong regional tone, which limited its connection with a broader audience.
As Talod Foods expanded nationally and globally, we needed a tagline that resonated with diverse consumer bases while retaining the brand’s essence.

2.The Vision Behind the New Tagline:

The new tagline, “Aapne Farmaya, Hamne Banaya“, captures the essence of customer-centricity. It reflects Talod Foods’ commitment to fulfilling customer desires with care and authenticity.
This tagline conveys simplicity, trust, and warmth, creating an emotional connection with consumers across geographies.

3.Impact of the New Tagline:

The tagline moves away from being region-specific to a more inclusive and universal appeal.
It reinforces the idea of a brand that listens to its customers, crafting products that cater to their preferences and needs.

Choosing the Right face is a task since:

It must be in line with Brand Persona! What your brand stands for!
In a way, consumers must be able to relate with the brand, i.e. ambassador must be believable in short & long run… eg. You can’t imagine Kareena Kapoor OR Katrina Kaif going in the Kitchen and cooking for the family!
Who is active, sustainable and visible across various platforms to be on top of consumers’ minds!
Who fits in our budget and worth the value for money proposition for a growing SME Brand like Talod!

So, who could be the right choice for Talod Foods Group out of Options like…

An Urban Mommy, A Family Person with a skew towards Health & Fitness, works relentlessly across, She is in line with Brand Persona! As Talod Food Products are targeting Urban Moms, with Healthier product options vs Junk Food, caters to the need for a quick yet healthy snacking options!
In a way, consumers can relate with her if she endorses the brand due to it’s Health & Fitness benefits. She has her own App – Soulful Shilpa (SS App) driving the benefits of healthy food habits & being fit!
She is active, visible across various platforms to be on top of consumers’ minds as she keeps doing TV Shows & YT Shows!
With 32 Million Followers on Instagram, ideal choice for an SME F&B Category of Business like Talod Foods Group is into!